Hey Joe!

For our ss22 collection we are once again looking back and London’s late 60s and early 70s period through the unique fashion of Jimi Hendrix. It weaves together styles of the past in an eclectic way, which looks to the future. The collection depicts 1960s counterculture through elements of Romantic and Victorian aesthetics and layering together various print and patterns along with modernised vintage shapes creating a ‘peacock revolution’. For ss22 more is more.