RaspberryPlum is a luxury children’s fashion brand based in London. The entire collection is sourced and manufactured in Europe. The highest level of craftsmanship and quality of manufacture is used for the collection. No expense in spared in any detail. As well as producing very high quality knitwear and socks we produce most of our own fabrics to our own design specifications.
History and values
RaspberryPlum launched their first childrenswear collection at Pitti Bambino in 2014. Shortly after that the collection won the Rising Star Award at Bubble London. The immediate response was more then was hoped for. Right away the collection got the attention of in all the top press publications. It was featured in Milk Magazine, Papier Maché, Vogue Bambini, The Guardian, Collezioni Magazine, to name a few. It was a fantastic start.
Its founder Aleksandra Matthews is a graduate from London’s prestigious Royal College of Art. She worked for numerous high profile companies before starting her own brand. Having seen and experienced the ways of mass manufacture, Aleksandra set out to create a brand which embraces a different set of values. Her aim was to create a brand which creates gorgeous, unique clothes for children which are sustainably made, long lasting and manufactured by small European manufacturers. It is essential that each member of the team is treated and paid fairly, and respected for their contribution to the brand. It was not enough to make ‘cute’ clothes. There needed to be more.
The collection is manufactured in Serbia as it is our aim to help re-establish and promote a once thriving apparel industry, which has suffered greatly as a result of political turmoil in the region over the two decades. This is a very personal project to us. We would like every member of out team to love being a part of RaspberryPlum, to love their work and to feel appreciated. Everything is sourced in Europe.
At RaspberryPlum ecological and environmental issues are very important to us. We try to avoid excess packaging and all of it is made from recycled materials. We also aim to produce all of our products within Europe in order to maintain a low carbon footprint.
Everything we do, we do out of love…
Work with the local community
It is very important to the brand to give back to the community, therefor for the ss16 season RaspberryPlum started working with a non-profit organisation in Serbia, who’s aim to gather dying traditional, local crafts. They pass on their knowledge to the community through lectures and craft therapy in hospitals and other institutions. This organisation produced the pompoms on the socks for Spring/Summer 16 collection. RaspberryPlum is planning to continue their work with such organisations and also work closely with charities.